I got hooked to Baileys 2 yrs ago when I happened to taste it in a party when a friend of mine poured it in a wine glass, dropped a few cubes of ice and swirled it and gave it to me . I thought he was going to add soda in it and I was waiting, then he laughed at me and told me to go ahead. I smelt it, good, I thought, do I get a hidden coffee flavour or is it my imagination? I took a sip and swirled it in my mouth and presto , it was delicious! Thick and creamy, doesnt hurt the throat, sweet, with a coffee aroma I should say. It is a little expensive over here , but that doesnt stop me from buying it on and off. I take it sometimes before a meal, sometimes with my friends before a party and sometimes when I feel like having it.