Really guys I am running out of adjectives for ths ad. Its perfect in every sense of the word, and one of those ads I just cant wait to see! I really get a kick out of it, and to tell you, it really make me want me to buy the bike....!
Bajaj has hit it right on the spot with everything.. a pure dude bike, a cruiser, and the ad for it hits home. A cruiser is supposed to be manly.. good looking.. shows us an attitude about the rider.. comfortable.. and has that individualist attitude, where it is only the guy and his bike.. The ad complements all of that, and there are no gals going ga-ga all over the screen.
The ad shows us the model, some dude, riding his Avenger along the mountain roads, maybe Ladakh (I guess). There are flashes from his life, showing his father, wife, boss, and even the barber.. he says that he forgets and forgives everything and everyone.. and in the end we see a sherpa in the field, bowing. The guy is just stretching his back, but it seems as he is bowing to the bike.. the rider looks upto heaven and the dialogue goes.. ’’i Feel like God..’’ Perfect.
The shades of brown that are shown in the ad, the empty roads, the relaxed attitude of the rider, the i-forget-everything and i-dont-care-a-damn attitude everything makes a solid statement about the bike and the ad.
Music! The tune gives the biggest kick! It has to be heard to be believed! the guitar strings simply rock! I wonder who composed this! someone said audioslave, can anyone confirm it?
bajaj clearly is on a roll, with its product and its ads.. first it was the Pulsar.. then the discover.. and now the avenger!
so guys tune in to your idiot box and get a load of this one.. I it one of those rare ads which is actually watchable among the plethora of nonsense ads..
cheers!
vinod
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