The Discover brand has been a great success story for Bajaj. The first Discover, in the 125cc guise, was launched in 2005, and right since, it has been creating milestones for Bajaj in terms of sales. It is this motorcycle, which actually has been present in almost all the segments of Indian commuter motorcycling, in the forms of 100cc, 110cc, 125cc, 135cc and even 150cc.
Also, the Discover series is the only one which have came tad too close to the mighty Hero Splendor in terms of sales. The Discover 100 is the model which is positioned by Bajaj in the middle of the most affordable Bajaj, Platina and the recently refreshed new generation Discovers, 100M and 100T.