The advertisement begins with a guy talking on the phone with his sunglasses hanging loosly I his hand, a group of bikers passes by with the leader of the pack flicking his glasses. The stud gets on his bike, sees a ricketty signboard showing the next stop is a few hundred kms away. Background music ’’...these roadsare meant for walking’’, as the biker takes a shortcut, beleive it or faint! Through a Dam with the water gussshing out of the sluice gates impressive considering the fact that it is a bitfar fetched! Our stud reaches the place before the biker gang, takes the sunglasses off the leader who seems a bit dazzed at how he managed to get there before him. Cute chick sitting behind is visibly impressed. Now what is impressive about this advertisement? Nothing actually, but the image that Bajaj is seamlessly building of a Macho biker company. Accepted that this ad is an attempt to get hollywoodish, Sanjay gupta anyone?? But is a feeble atempt, good that the product is one of the best selling in the segment!