Something which was meant for the middle class people. Like other brands which made items for a rupees of 2500 and sell at a price of 12500 where 10000 is their brand value, Bata is not like that. They served their items at a lower price which is affordable for every person. Since the price is low they didnt provide a low quality item. They provided items which are the best and lasting.
The only drawback is that they made everything on some standards. They does not have variety of designs but what they have is of best quality.
Since the lack of newer design and unchanged trend made their brand lay low