Seriously! Such grandpa types designs! Are you really serious guys? Hope you remember what happened to Mercedes in India?
And you’re second in line. So please hire some good designers, durability is good but you will need to match with today’s fashion as well.
It’s okay, you just want to cater to school going kids only, then you don’t need to change anything, you’re good. But then change your messages, ads and punchline. You can do better in your current situation as well, provided you portray yourself as explicitly school shoe maker