When BEFIKRE’s promos were released, while the film resembled to be a kiss-fest, it did not give out even an ounce of the plot. While BEFIKRE may come across as an original piece of work, one can’t help overlook the similarities with the French film LOVE ME IF YOU DARE. Even though such unusual concepts are unfamiliar to the Indian audiences’ taste and sensitivity, full marks to Aditya Chopra for having presented BEFIKRE in a very novel manner. While it may resonate well with the youth of today, the traditional audiences might find it shocking to digest.