Recently I read the book “IT HAPPENED IN INDIA” by Kishore Biyani, the man behind Pantaloon, Big Bazaar, Central etc. In this review I’m listing some key information extracted from this book, related to Big Bazaar in particular and retain industry in general that we as customers should know. Other parts of the book have been reviewed here: https://enidhi.net/2007/09/book-review-it-happened-in-india.html
Factors you should know about Big Bazaar (BB):
1 The biggest customer for big bazaar till date is a farmer in Sangli whose bill amount was Rs 137367
If you use shopping malls as hang out places and do not buy anything there, you’re known as “mall rat” in retail parlance (pretty insulting uhh!)
“We ordered one lakh shirts at Rs 105 and sell them at Rs 149
Continue reading:
http://www.enidhi.net/2007/09/big-bazaar-things-you-would-like-to.html