My dad recently purchased this beard dye a few months back as he is old so he needs to colour it. After applying this for few minutes he started scratching face. He felt burning sensation on the skin. We consulted to doctor afterwards and he said that even though box states it has no ammonia but, this product has some other strong chemicals that may not suit everyone and can cause some serious skin issues in long-term. He also prescribed my dad to use a cold ice pack and apply boro plus.
Its not a cheap dye at all. Its not worth the money as the colour is not strong and chemicals used are not healthy for skin and hair.
And also once used, this dye didnt last him for long so you need to use it more frequently than other brands. I dont recommend this product.