Bingo....wow what a name...nice ads..ads everywhere ... so many flavors...different sizes...has to be a big name involved with this brand...aaah ITC....not bad.... So at last some competition for lays.... so you go and buy a pack of Bingo potato chips...check the ’technical specs’ ... hmm same price as Lays...okay whats the weight...same weight as Lays 35gms (i think thats what it was) in 10 bucks....okay lets open it-hey the chips arent that big.... bite it-hey the flavor is good... but they arent that crispy.
I mean they are crispy but they are hard...yes harder then Lays... that was the sad part, I was excited to taste a Bingo but was a little disappointed...some chips even had edges that were burnt...yes burnt orangize edges..means they are not precisely fried. After checking few flavors and quite few packs of chips to make sure that there is no gap for chance, I concluded Lays are quite better then the new Bingo. If these were even slightly less priced I would still give it a bow... but I am back with the good old Lays.. three starts only for its different flavors... :)