There are some potato chips brands and there are some more.Bingo, an offering from ITC is certainly not the first one.Yet, some six-seven months into its launch we have become familiar with it.There are some reasons for this.The product packaging is just that.It does not aspire to make any other statement.There are many flavours available.In fact too many to be counted.
Each is distinct and memorable.The indian palate and indian taste buds have been kept in mind while formulating these flavours.Why?Because they are inspired by the age-old recipes cherished by generations.Bingo is your everyday potato wafer.It does not aspire to be anything else.I don’t know this for sure but one understands that ITC’s huge distribution network has made Bingo a surefire winner.So also the strategy of prominently displaying special Bingo racks at the local grocery shop.But as I said before, I don’t know this for sure.