BMF has been around for half a decade and is today the largest private sector mutual fund. Large makes them experienced and service oriented. You’ll find them very courteous and helpful. Specific benfits include safety and steady nature of returns. You may not have the cowboy returns of some funds but remember they disappear also. In a line with these guys you can sleep peacefully you money is safe. Way ahead of the market they caught infosys, satyam and visual. They are value buyers and conservative fund managers. I ahev invested with them because a few hundred rupees is not important safety is.