Malcom Gladwell goes from strength to strength.
If you thought Tipping Point was good this one is even better. (If you havent read Tipping point pick it up its a must buy)
Very usable from a day to day perspective. It can make you aware of how your subcon guides ur day to day actions and the awareness will obv help you understand and control your reactions to any stimuli ( read client , boss , girlfriend , wife , mother in law...anyone)
The book is well reasearched and full of case studies and hard data from various sources.
It was a eye opener esp the first 50 pages. The subject matter is Unique ( how we think without thinking) and presented in a very rational , analytical and yet lucid way.
At no point in the book does it get boreing and typical of Malcom Gladwell , just as you get the ’’Ahh’’ experience he hits you with another one that better than the first.....