The new BMW 7 Series represents our take on contemporary luxury. We consider technical innovation and a high quality of all details as indispensable as the emotional form language and the atmosphere of wellbeing of the interior. During the design process, we worked with the idea of ‘Technological Poetry’ – the feeling of a perfect interaction between progressive technology and its translation into design.” Karim Habib, Head of Design BMW Automobiles.
The search for pioneering innovations is the driving force for the BMW engineers. With functions such as BMW Gesture Control, BMW Laserlight, they are setting further future-orientated standards in the BMW 7 Series. In addition, with BMW Touch Command, a tablet for controlling key functions has been integrated into a BMW vehicle for the first time.