There are certain production companies started in Chennai (madras) under the banner of their cable networks which are currently giving a great advt in the TV for their movies which I presume are being taken seriously in souther part of our country. But mind you all Bollywood actors, actress, producers and directors .... All the movies that this guys have given is only a elephant, not a single movie of their respective banners have been a acceptable one either in the public or social life.
They are only experimenting with the public money and i guess they are trying to kill the southern movie by taking this steps. I guess if Shiv Sena or MNS needs to tackle some big issues i guess this would be a great area for their prosperity instead of trying to create a issue which either works out nor dies out for them, .