Boost has a different taste, which is not at all better than any other health drink available at market.Although its packaging and price is good but it does not have good taste.
Its chocolaty flavour not so good as Horlicks and Bournvita. Giving free sipper or advertise with any celebrity cricketer is not enough to sell the product, Quality and taste matter in health drinks for sure.
I personally do not like Boost as Market has better and tasty options.