My mother and I, we are using Boroline since my childhood. We both use it specially for our chapped lips. We apply it at night and wash at morning. But if not applied for one single day the other day our lips become dry. It has to be used daily. Every single day if we forget our lips aches. This is nonsense product I would say. We are using since years but has to be used everyday. I think it might be designed like this that once people use it they will be forced to use it for their rest of the life. This is cheating, fake towards the genuine consumers.