Brand that is the word which itself says with recommendations for the sake of this word’s strength. Company works too much pertaining to positioning of the brands in the heart and mind of consumers however there are also plethora of instance in world, those who are already famous as any subsidiary of any big umbrella like Future Group’s Brand Factory in Bangalore and Jayanagar that are having too much confusion. In Brand Factory of Marathalli in Bangalore I bought Blazer of theme company and Pant along with that, that’s price was similar to any prestigious brand, but I bought as they over promised to me that it will be durable for minimum 2 years as it is having very good cloth quality. But two years is not a small period, my blazer and pant’s cloth started to torn only after 4 months. Ok leave it, it is the cloth, I also bought camera of nikon and watch of a brand for my friend(sorry that watch brand I just forgot) and after 10 days there was problem in camera and my friend and me came after 2 weeks in Marathalli outlet. But very irritating scenario was that those people who were at the counter of camera and watch they said to us that I did not give you these products, so can you recognize those person from those you purchased this? Then I told you people are having more than 100 employees in an outlet, how can I recognize, I only came for purchasing those products, not for recognize every employees in your outlet. Then after half an hour one of the person told me that wait for 2 hours I will talk to my managers then definitely I will solve your problem. Then I told that we are going to Coimbatore so please do it fast because of scarcity of time there. He told come next time, I will either change it or refund your money. From that day my friend and me did not go there because of hectic schedule in our office. One thing is very interesting that Brand Factory is also known as category killing status in Brands race, as people are having lots of options to choose any brand in Brand Factory. But fiends please do not run for only some tiny and very mean brand name, Because in that race people just visit to these type of outlet and make one mistake that they compare those brands with any other prestigious brand for instance if they find the brand A and it is cheaper than brand B then they think that it is similar to that product and we can make image in front of our society. That is why is these type of consumption consumers make mistakes and they people get unwholesome profit.