The shape and the sweet taste of this biscuit attracts me most for buying it .since it is the product from britannia which is king among the indian food products like cake, biscuit, etc.i always buy 20 to 30 packets of little hearts when goes to buy grosser y in mall.it is heart shaped with a sweet taste which is good way to spread love with sweetness . it is always been in the favorite list of kids . and it is not too costly with a price of 10 rupees . the demand . of this biscuit is too much . kids as well as adult love this biscuit. . even the brand of this biscuit britannia is trustful . it is from since 1892. now you can also imagine .