A Rs 10 scatch card inroduced by britannia whole wheat bread!
Under the scheme the customer was to get Rs 10 as cashaback from paytm, however no cashback is paid by paytm. This is a KYC collection drive by paytm, rather than a cashback.
Brands need to be careful that they do not get cheated by other brands, Most importantly, they should not take their customers for a ride, as it spoils the after taste of the brand.
Customer need to realise that these schemes are actually cheat schemes as cashbacks have evaporated from the market.