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4.8

Summary

Business and Economy
Manoj Shastri@manojshs12
Oct 20, 2005 06:14 PM, 3332 Views
(Updated Oct 20, 2005)
Its Awesome by Arjun

Yes this magazine is awesome. I dont think I have seen another magazine in this country as good as this. Its fresh, superb contents and extremely well designed. I specially like the country focus and stratagem. The writing stlye is very international and of course internation greats like Chomsky and Klien write for it. The other publication from them, 4Ps is also awesome. Its a must read and a bible for all people in the areas of marketing, business and advertising. Being a aspiring Ceo, they help me a lot. Brilliant stuff. I loved the issue on Narayan Murthy and the one on ShahRukh, Sachin and Amitabh covers of the 4PS magazine. The 15 most recalled ads of all time also was very well written. Mainstream media should pick up issues like these. One more strong point of the magazines is their ability to think ahead and frame stories. Like the story in Business and Economy on Avian Flu, I guess is the first magazine to carry out. Only a big magazine can write like this. Its a must buy from me for both the magazines.

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