The first thing I would like to comment about Business World is that it is priced to target the mass readers keeping in mind their economic condition. the price is only Rs 5 which I think everybody can afford. Second thing, the magazine has wide coverage from corporate news to market trends to strategies. I have been reading Business World from past three years and it has been very useful to me. particularly, I like the Tech section of the magazine in which the news and information about new technological products is given and their usage as well as their drawbacks are explained. Every week or month, the magazine covers one business personality and writes about his life and the problems faced by him during the start of his career. And also the magazine writes about the newly incorporated and establishing companies which are making their presence felt in the global market. A few months back, the magazine had written about Slate PC which can give competition to Tablet PC. Reviews of some recently published books are also listed in the magazine which are valuable to a person interested in reading books.other than this, the magazine also have special columns for the recent state of economy i.e. what is happening in the economy now a days?
one thing I do not like about the magazine is that the writers do not substantiate their opinions with facts and figures. Some articles are written without having any facts to validate the views expressed.