I tried that chocolate and its taste was not good, I mean seriously I dont know why this chocolate is overhyped. Its crap wrapped in a fancy wrapper and coated with lots and lots of advertisements. This advertisement creating a consumer mindset.
The chocolate is not worth the money, although nobody watches money while buying a chocolate. Its just a matter of taste and personal preference.
P.S: To the dairymilk not to lose your mind its just my personal opinion and taste preference and allergy to crap.