One of the most memorable ad campaigns in Indian Ad Industry History tries to encapsulates what the Brand epitomises.
When a product comes to define its genre, the dream of every ad man is realised.
Still in the hinterlands, a customer asks for the sweet stuff as ’’Bhai saab ek cadbury dena’’
Dairy milk has a customer that cuts across all age groups and other socio economic demographic pattern. They have a product at every price point right from Rs. 5 to Rs. 100. That is what made this brand the top Milk Chocolate brand in India.
Enough Marketing talk, to come to the nitty gritty, it has maintained its quality standards throughout the years. I can recall that thick gooey mix in my mouth any time and it is so consistent.
But, recently I have noticed a slight deterioration of the product, maybe Cadbury has become a victim of its own sucess.
Things went so bad for the Company the grandson of the founder, was deputed to head the Indian operations till about six months back.
Now they have gone back to the old product mix and also introduced new variants, dairy milk chunky is one of them.
Dairy milk remains my favorite weakness and every time I am down, I reach out for one .. and brings that special taste to my life