I do not know why most of the people like it, especially girls.
I do not like the flavor of this product. It tastes like burnt chocolate to me and gets all messy when it starts to melt. Gets difficult to eat to when starts to melt and starts to fall everywhere and leaves a stain on cloths too.
There is no value for money in this product as they charge too much for it.
Packaging is quite good considering it does not melt until you open it. Overall quality I would say is just average and I would say is quite a waste of money. Is a famous product used for gifting by the way.