I visited goa 2 months back as a trip from college. We went to this beach at around 7 in the evening . You have to walk around 500m after parking your vehicle because it is very crowded place, beautiful shops giving variety in shopping are available, pubs, restaurants, etc are all present. The beach is so much beautiful in the night because the lightings of the restaurant is so much good and hookah pots are also available at the dinner time which increases the enjoyment over there but are bit costly as it is a tourist spot. Its quite an clean beach as compared to ohers. So can have so much of fun here.
To reach the beach its difficult because the roads are narrow and fully crowded in the evening.
You can go with your family and friends to enjoy. Loved this place so much.