Despite the low price points, the entry level of the DSLR market is very important for building customer loyalty.
The new Canon EOS 1200D replaces the 1100D, which is now three years old, and sits just below the ultra-small 100D as the first camera in the line-up.
Rather than a major overhaul of its predecessor, the 1200D is more of a gentle upgrade, which in conjunction with the new app being launched for iOS and Android, is designed to entice beginner users.