Rise In Asiaby John Motavalli, Columnist, August 24, 2016, 12: 00 PM
Is programmatic advertising in Asia much different than it is here?
This week, a group of Chinese investors spearheaded by Miteno, the Chinese tech powerhouse, bought ad tech startup Media.net for $900 million. Two brothers from Mumbai, India, Divyank and Bhavin Turakhia, started the business in 2005.
Div borrowed $500 from his dad two decades ago, a recent profile onBackchannel tells us. He “just became a billionaire.” And he’s only 34.
“For Media.net, we received a lot of interest — seven bidders in the final round from the U.S., EU and China, ” Turakhia tells Programmatic Insider in an email interview. “China is a large market, in fact the second largest and faster growing than the U.S. for online advertising. It provides incredible opportunities. As this deal