No doubt it is the watch for the masses. Only the rich have Omega, Rolex and other expensive Swiss watches on their wrists. Now it is Japan’s Casio in different models - analog, digital and anadigi, with whiote and black dials. They have alarm, hourly chime, stop watch; and the anadigi model has extra features like Dual Time, and some don’t have the sweeping second hands. Wear for five years, and throw away. The Battery lasts for more than two years. They have stainless steel backs with chrome front cases. I would suggest to have stainless steel for both. This may increasde the cost. Japan’s innovative marketing philosophy is wedded into the production of Casio watches.