In old times people used to make movies from the heart, not for money, whatever they felt expressed it in movies, these days bollywood is a full fledged industry, churning out goods to make just money.
Everything is so commercialized in movies, SRK, s. k. will keep on producing masala goods and fooling people as long they are alive by using marketing forces.
This movie is just time pass, nothing else, and if it is proving to be a super hit, earning money, then assume Indian people have a lot of time to spare, they are looking for just time pass in their lives.