While there are many new players trying to enter the huge fast food market, Chings is just another one of them. While it aims to take away some percentage of market share of Maggi it must understand with whom its up against.
While Maggi is a brand because its taste can leave so easily. This is proved in a way that Maggi itself has not been able to succeed in providing new flavors because it cannot compete with its iconic magic masala flavor. Also the flavor of Chings is no where near it though it puts a good effort but sadly it is no where when compared to Maggi.