Horlicks has earned a place for itself in beverage market. I feel that no product can displace Horlicks from its high place in the minds of the consumers. The traditional taste of Horlicks is very good but just for the sake of variety I thought I should try chocolate horlicks. It was considered as an alternate to complan, bournvita and maltova which have chocolate flavour. My kids really liked it in the beginning and really enjoyed drinking it. After about three weeks or so their enthusiasm waned. I asked them why it is so. They stated that it is a little too sweet and the chocolate flavour is a bit to too strong. Then we reduced the quantity of horlicks and increased the quantity of water/milk and now my kids relish it and look forward to the session. But then, the nutritional values in terms of input got reduced. It is a suggestion that this aspect may be considered for increasing the product value. In the alternative a variant may be released with a specific declaration of less sugar content and lesser flavour. As for elders, it can be relished in the evenings. To sum up, I strongly recommend chocolate horlicks for the entire family. For those who dislike chocolate flavour but would like to drink horlicks, add more milk, it will be good.