I have been using this product for a long long time. This is the soap recommended by Dermatologists for sensitive skin and skin infections, has a very neutral smell which is good as no strong chemicals are used. safe to be used on face also. Recommended for pimple prone skin. One of the best soaps for skin in the market. Total Fatty Matter content is high which means it is good. try it if you have sensitive skin. Its very complexion nothing gonna beat this, it works very well for me., I think for most people as well. So there is nothing to tell new about it - old - gold. Its Genuine and good quality product.