Clinic plus shampoo is a very very poor quality product. I was using this shampoo from 2 or 3 year. Then after a long time of using this shampoo I was facing a lot of hair fall. it is a chemical based shampoo. it made my scalp dry and oil free so roots of the hairs became weak. its easy to apply so what? all shampoos are easy to apply. Talking about After using effect, yes its good but after a short time you feel your hair is so rough dry and hard. Fragrance of the shampoo is good, so what? every brand have a nice fragrance. so in my opinion do not use this shampoo you can use any herbal shampoo like patanjali.