Clinic plus shampoo is very very poor quality product I was using this shampoo from 1 year then after a long time of using this shampoo I was facing a lot of hair fall it is chemical based shampoo. It made my scalp dry and oil free so roots of the hairs became weak it easy to apply so what all? All shampoos are easy to apply talking about after using effect. Yes it is good but after a short time you feel your hair is so rough dry and hard. Fragrance of the shampoos good so what? Every brand have a nice fragrance so in my opinion dont use this shampoo you can use any herbal shampoo like other brands in natural products.