The close up is having a history of many years but at the same time they have to maintain their culture and have the same kind of product even now but the product is changed and the smell is not good as it was before now they have introduced only new flavours which are not useful and simply they tell its a new flavour and there is no effect on the teeth whatso ever and even the cleansing effect is not good I mean it doesnt clean the teeth well and even the smell doesnt last longer as well so its better not to use it.