Hi I am speaking about close up deep attraction it is famous as fame but cleansing effect is really nothing. because use this . and after result is nothing at all. and why we should buy this product which doesnt give instant effect to our teeth . in compare to patanjali is best tooth paste because the price of close up is also high than other tooth paste. even I dont like its flavour. nothing improvement on teeth also. I buy this because of seeing ad but I could not refer other to buy this. overall benefits is nothing at all.