Close up has been in the market for a very long time now and keeps on trying new stuff like any other toothpaste company but the reason I like Closeup it’s because their paste are very carefully made which does not harm ur gums or cheek walls like other popular paste. Moreover I like gel form paste over cream form. Even dentist recommend Closeup. It’s like a deo for ur pearly whites. It does not last 12 hours as we keep eating something or the other but it’s better than the rest. This eucalyptus flavour did not impress me much as the content is very mild and the feeling does not last long. I have given 4 stars only because the eucalyptus effect does not last long otherwise close up is the best. I would anyways prefer the regular closeup. For a change this was good but I will stick the regular ones. So yes I will definitely recommend this toothpaste to others.