I never belive in too many of toothpastes. Toothpastes mains role is to control ph level in ur mouth .telling u the truth its not true tat ull fall in luv if u use closeup or sumthin but ya it is true u get refreshed using close up.the mint flavour makes ur mouth super fresh.to tell u a secret im super lazy person n really feel drowsy after waking up also so wen I brush my teeth with closeup I leave my drowsiness behind n zoom into my day with a full refreshment