Just now I brush my teeth with close up ( ever fresh) and the kind of freshness I got is fantastic.flavour is minty and little spicy.it is a flouride gel toothpaste that clean deeply and protect our teeth from cavity. after brushing my teeth with close really I can feel it's freshness about 8 hours. because of anti germ mouthwash formula I never had cavity or any kind of oral problems. close up contains natural flavour so don't worry about it's paste. so try close up ever fresh and feel it's freshness