Out of the million toothpastes available in the vast increasing market of oral health care products, close up red lives up to its ’tingly red’ tagline, and dental proffesional tests and trials have pronounced it to be one of the best in its category. One major area it lost to competitors is that it is non-flouridated. Most of the people using it have repeatedly gone for re purchases which speaks about the volume of its popularity.
However, it is not advertised as much as its less effective high cost counterparts. this is one aspect that should be advertised more..the clinical results per se the chemico evaluative results.
There is no reason why this product cannot compete with other products in its category.
I give my thumbs up for the product.