Now I am permanent customer of close up tooth paste.untill I was using different tooth paste like Himalaya, dabur, colgate total( the worst option) etc amongst them the one which I really recommend is close up one.it is not too much mild that leave bacteria and foods in my mouth nor too strong that cuts my gum.my whole family now using this paste earlier we were using Colgate which gave us terrible experiance.closeup has nice taste.it can be used by all the members of family , having refreshing smell.my personal honest recommendation to you.