Readers I buy this toothpaste from easy day club of forty nine rupees only after watching the advertisement of ms dhoni and Sonakshi sinha. The paste which comes out is of white and blue color. But I started tooth cleaning action the salt taste not sense by me but mouth freshness is likely to be close up . The cover photo showing salt with white and green Crystals is too good This 100 grams tooth paste marketing is lower than others brand may be the price is big issue. But on its cover no stamp of Indian dentist association is there why ? No manufacturing and expiry date mention. Save earth logo is there but what it indicates.