I started to feel the difference in the gums sensitivity, teeth appearance and freshness in my breath in just one week after starting to my new Colgate Anti- cavity Toothpaste with Active salt. Now, as mentioned on the tube, I use it twice every day that helps to maintain my oral health. There is only one problem that it’s not readily available everywhere in stores. As a regular buyer of colgate anti cavity active salt toothpaste, I have found stores where it’s always present in their stock but if any concerned person gets to read my review I highly suggest to increase availability of tye toothpaste in Market such that everyone can get benefit from it.