Now a days colgate toothpaste is one of the most trending toothpastes.i dont know why people who are using this paste are increasing day by day.may be they are impessed with the adds given by the company.the people should know that what ever we are seeing in the adds are not true they are giving adds to promote their business they dont see the effects of their product in the adds.so people must be aware that adds are only meant for promoting their business.colgate toothpaste is not at all the best toothpaste in the market.i used this tooth paste for two years but I did not observed any change in my oral health problems.so try another toothpaste.