This toothpaste is gel based n its tastes like strawberry.l bought it for my daughter but she never like the most and I also not like gel based this type toothpastes which is made of totally with chemicals only the strawberry flavour is added.i was read somewhere the black strip on the toothpaste shows that it is made of chemicals and red indicate small quantity of chemicals are used and the green colour indicate that it is totally natural .i don’t know how much correct it is but I always prefer green stripped toothpaste.
The name of barbie is so popular in kids esp. Girls.they want everything of this name.
Overall toopaste is good in taste.