One of my family member used to use this toothpaste and I would wonder why. It was recommended to her by her doctor.
She had sensitive teeth and it used to hurt whenever she used to eat anything. She then tried this toothpaste and it really helped her over the time. So I can say that Colgate Sensitive Care Toothpaste is really helpful in fighting tooth sensitivity.
I mean ofcourse it wont give you drastic relief right away after using it once, it has to be a prolonged and sustained use for long lasting effect. It apparently works on the nerve under teeth which sends signal to brain.
Verdict: Try it you have sensitive teeth!