First of all I will tell about its cleansing effect - I think that this toothpaste has no cleansing effect on our mouth as when I had used for a month still I did not noticed any change
Next about its flavor - It’s flavor is satisfactory actually it tastes some good at least it is the good thing in this product for one can think it to purchase it
Next is about its Improvements in teeth: I think about the improvements their are neither improvements nor illeffects on teeth the teeth remain the same
And at last overall benefits so no benefits no loss I think so it depends upon person to person what he or she thinks about the product