Its about "COLGATE TOTAL TOOTHPASTE"which is a total oral protection formula.Give your teeth protection from germs, bad oral smell, cavities and plaque etc.Colgate total calcium based toothpaste which protect your teeth enamel and give your teeth extra strength against oral diseases.It is a complete oral cleansing formula with sweet flavor.Reduce teeth sensitivity form hot & cold. Everyone like its taste specially children like it very much.Oral health put good impact on your over all body health and help you to fight against various diseases.It has 0% harmful chemicals so everyone can use it without any fear.I personally use it, infect my all family use it too.