This is a good toothpaste and does it’s job, keep my teeths nice and white and feeling clean for longer. The texture of the toothpaste is much more pleasant in taste. Not a toothpaste we can use for the whole family, but then adult teeth and infant teeth are not quite the same. Cardboard packaging for recycling. Comes in the difference size, but we find the longer sized toothpaste more economical. Overall would recommend this toothpaste for it’s reasonable pricing, and ability to keep teenth white and clean.